Paul Smith's introduction into fashion was quite accidental and evolved throughout the 1970s as part of the creative environment in Nottingham.

Over the past 20 years, Paul Smith has established itself as one of the most prominent British labels, known for his ability to predict, and even trigger trends, not only fashion but also within the wider popular culture. We carry Paul Smith mainline for women, who are often clearly inspired by men's fashion in general, where his love for classical tradition and custom art will be combined with the ultra-feminine and detailed.

The collections are primarily produced in England and Italy, and the substances used are mainly of Italian, French and British origin.